Publications
Publications
- September 2002 (Revised June 2003)
- HBS Case Collection
Formula One Motor Racing
By: Tarun Khanna, Kartik Varma and David Lane
Abstract
Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports.
Keywords
Citation
Khanna, Tarun, Kartik Varma, and David Lane. "Formula One Motor Racing." Harvard Business School Case 703-412, September 2002. (Revised June 2003.)