Publications
Publications
- October 2002 (Revised November 2003)
- HBS Case Collection
Wal-Mart Neighborhood Markets
By: David E. Bell, Jeffrey M. Feiner and Iris T. Li
Abstract
Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international interest.
Keywords
Growth and Development; Leadership; Growth and Development Strategy; Marketing; Strategy; Retail Industry; United States
Citation
Bell, David E., Jeffrey M. Feiner, and Iris T. Li. "Wal-Mart Neighborhood Markets." Harvard Business School Case 503-034, October 2002. (Revised November 2003.)