Publications
Publications
- February 2003 (Revised February 2006)
- HBS Case Collection
Use and Abuse of Analogies, The
By: Giovanni M. Gavetti and Jan W. Rivkin
Abstract
Examines how managers use, and sometimes misuse, analogical reasoning as they formulate their strategies. Suggests a process that managers can employ to use analogies productivity.
Keywords
Citation
Gavetti, Giovanni M., and Jan W. Rivkin. "Use and Abuse of Analogies, The." Harvard Business School Background Note 703-429, February 2003. (Revised February 2006.)