Publications
Publications
- February 2003 (Revised February 2003)
McDonald's: Super-Sized Troubles (A)
Abstract
This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's.
Keywords
Citation
"McDonald's: Super-Sized Troubles (A)." Harvard Business School Exercise 303-098, February 2003. (Revised February 2003.)