Publications
Publications
- February 2003 (Revised November 2003)
McDonald's: Super-Sized Troubles (B)
Abstract
This case is the second of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise directs students to employ a structured problem-solving process to evaluate the McDonald's strategy.
Keywords
Citation
"McDonald's: Super-Sized Troubles (B)." Harvard Business School Exercise 303-099, February 2003. (Revised November 2003.)