Mission to Mars (B)

Abstract

Supplements the (A) case.

MacCormack, Alan D. "Mission to Mars (B)." Harvard Business School Case 603-110, February 2003. (Revised January 2004.)

Technology and Operations Management

- February 2023 (Revised May 2023)
- Faculty Research
Doing Business in Athens, Greece

By: Alan D. MacCormack, Carlota Moniz and Emilie Billaud
- Industrial and Corporate Change
Introduction

By: Stefano Brusoni, Joachim Henkel, Michael G Jacobides, Samina Karim, Alan MacCormack, Phanish Puranam and Melissa Schilling
- November–December 2022
- Harvard Business Review
Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau