Publications
Publications
- March 2003 (Revised July 2004)
- HBS Case Collection
Sustainable Development at Shell (A)
Abstract
Describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. Details the circumstances leading up to a large-scale effort to transform Shell's strategy to take into account principles of sustainable development. This case describes corporate-level sustainable development initiatives and the process through which a comprehensive sustainable development strategy was initiated and developed.
Keywords
Multinational Firms and Management; Corporate Strategy; Environmental Sustainability; Growth and Development Strategy; Energy Industry
Citation
Wei-Skillern, Jane. "Sustainable Development at Shell (A)." Harvard Business School Case 303-005, March 2003. (Revised July 2004.)