Publications
Publications
- March 2003 (Revised July 2004)
- HBS Case Collection
Sustainable Development at Shell (B)
Abstract
The case describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. This case focuses on a specific business within Shell Chemicals, the Close Looped Cleaning technology, that has a strong business/economic basis and, sustainable development component. It shows how corporate-level sustainable development initiatives affect actual business practice and, in particular, the challenge that managers face in responding to multiple and sometimes competing expectations.
Keywords
Multinational Firms and Management; Corporate Strategy; Environmental Sustainability; Growth and Development Strategy; Energy Industry
Citation
Wei-Skillern, Jane. "Sustainable Development at Shell (B)." Harvard Business School Case 303-072, March 2003. (Revised July 2004.)