Publications
Publications
- March 2003
- HBS Case Collection
Zara
Abstract
Fashion retailer ZARA has achieved spectacular growth via a distinctive design-on-demand operating model. This case describes this model and outlines a number of challenges facing the company, with a particular emphasis on its international expansion. Includes color exhibits.
Keywords
Business Model; Globalized Firms and Management; Production; Order Taking and Fulfillment; Fashion Industry; Retail Industry
Citation
Arnold, David J., and Guillermo D"Andrea. "Zara." Harvard Business School Case 503-050, March 2003.