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  • April 2003 (Revised September 2005)
  • Case
  • HBS Case Collection

Celebrity Cruises, Inc.: A Taste of Luxury

By: Frances X. Frei, Corey B. Hajim and Christian Hempell
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.

Keywords

Customer Satisfaction; Profit; Product Positioning; Operations; Luxury; Shipping Industry

Citation

Frei, Frances X., Corey B. Hajim, and Christian Hempell. "Celebrity Cruises, Inc.: A Taste of Luxury." Harvard Business School Case 603-096, April 2003. (Revised September 2005.)
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About The Author

Frances X. Frei

Technology and Operations Management
→More Publications

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    Debbie Millman: Designing a Meaningful Life

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    Larry Miller

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More from the Authors
  • Bringing Ideas to Life: The Story of Paul English By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
  • Debbie Millman: Designing a Meaningful Life By: Francesca Gino, Frances X. Frei and Anne Morriss
  • Larry Miller By: Francesca Gino, Frances X. Frei, Hise Gibson and Alicia Dadlani
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