- May 2003 (Revised June 2003)
- HBS Case Collection
Revitalizing Philips (A)
Abstract
Philips is a major science-based multinational that has been restructuring since the early 1970s. This case provides an historical perspective on earlier efforts as well as a detailed description of the one pursued under Cor Boonstra, CEO from 1996 to 2001, that reorganized Philips from a product-country matrix structure into global product divisions. Closes with Boonstra's successor, Gerard Kleisterlee, facing the challenge of defining his own agenda for the company.
Keywords
Citation
Ghemawat, Pankaj, and Pedro Nueno. "Revitalizing Philips (A)." Harvard Business School Case 703-501, May 2003. (Revised June 2003.)