Publications
Publications
- May 2003 (Revised May 2004)
- HBS Case Collection
Submarino.com (B)
By: Lynda M. Applegate and Luiz Felipe Monteiro
Abstract
Supplements the (A) case.
Keywords
Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Retail Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal
Citation
Applegate, Lynda M., and Luiz Felipe Monteiro. "Submarino.com (B)." Harvard Business School Case 803-012, May 2003. (Revised May 2004.)