Publications
Publications
- July 1999 (Revised March 2003)
- HBS Case Collection
Marketing Strategy--An Overview
By: E. Raymond Corey
Abstract
An elementary treatment of all aspects of marketing strategy. Intended as a supplement to case discussions in the early stages of an introductory marketing course. A rewritten version of an earlier note.
Keywords
Citation
Corey, E. Raymond. "Marketing Strategy--An Overview." Harvard Business School Background Note 500-005, July 1999. (Revised March 2003.)