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  • September 2003 (Revised June 2005)
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  • HBS Case Collection

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick
  • Format:Print
  • | Pages:41
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Abstract

Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational supplemental materials. Senior executives face a number of challenges in sustaining the company's growth. Critical to its success is LeapFrog's ability to leverage its core assets, while simultaneously closely managing its relationships with customers, distributors, suppliers, and partners across these two very different industry sectors.

Keywords

Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation

Citation

Applegate, Lynda M., Christopher Dede, and Susan Saltrick. "Learning from LeapFrog: Creating Educational and Business Value." Harvard Business School Case 804-062, September 2003. (Revised June 2005.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
→More Publications

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  • Andonix: Building Businesses in Turbulent Times By: Lynda M. Applegate and Ankita Panda
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