Publications
Publications
- September 2003 (Revised February 2004)
- HBS Case Collection
Electronic Arts: The Blockbuster Strategy
Abstract
Describes the process that the firm employs to allocate resources to new product development projects. Examines whether the firm can sustain its competitive advantage given its existing game design process.
Keywords
Resource Allocation; Competitive Advantage; Decision Making; Product Development; Video Game Industry
Citation
Roberto, Michael, and Gina Carioggia. "Electronic Arts: The Blockbuster Strategy." Harvard Business School Case 304-013, September 2003. (Revised February 2004.)