Publications
Publications
- December 2003 (Revised January 2004)
- HBS Case Collection
7-Eleven, Inc.
By: David E. Bell and Hal Hogan
Abstract
Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.
Keywords
Distribution; Adoption; Success; Sales; Food; Food and Beverage Industry; Retail Industry; Japan; United States
Citation
Bell, David E., and Hal Hogan. "7-Eleven, Inc." Harvard Business School Case 504-057, December 2003. (Revised January 2004.)