Publications
Publications
- March 1998
- Journal of Consumer Research
Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation
By: J. T. Gourville
Citation
Gourville, J. T. "Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation." Journal of Consumer Research 24, no. 4 (March 1998): 395–408.