Publications
Publications
- January 2004 (Revised February 2004)
- HBS Case Collection
Evolution of Public Reputation of a Profession (A)
By: Ashish Nanda
Abstract
This case explores how the public reputation of a profession evolves as its membership changes. The public reputation of a professional relies on its association's credibility for ensuring, through rigorous certification and self-regulation, that its members place client interests foremost. It demonstrates that if associations deviate from this objective and focus instead on the well-being of their members, the public goodwill of the profession suffers.
Keywords
Citation
Nanda, Ashish. "Evolution of Public Reputation of a Profession (A)." Harvard Business School Case 904-052, January 2004. (Revised February 2004.)