Publications
Publications
- June 2007
- Journal of Business Research
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
By: Nancy M. Puccinelli, Rohit Deshpandé and Alice M. Isen
Keywords
Citation
Puccinelli, Nancy M., Rohit Deshpandé, and Alice M. Isen. "Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference." Journal of Business Research 60, no. 6 (June 2007): 640–648.