Publications
Publications
- February 2004 (Revised September 2006)
- HBS Case Collection
Finding a Response: Pixar and a Coy Story
Abstract
Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article, to a brief response, to a point-by-point refutation.
Keywords
Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
Citation
Miller, Gregory S. "Finding a Response: Pixar and a Coy Story." Harvard Business School Case 104-069, February 2004. (Revised September 2006.)