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  • 2002
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  • Consulting 2002

Cooperative Customer Management: Is There Strategic Potential for a New Relationship between Retail and Industry?

By: Christian H.M. Ketels, Dirk Seifert and Alexander Kracklauer
  • Format:Print
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Keywords

Customer Relationship Management; Cooperation; Supply Chain Management; Retail Industry; Manufacturing Industry

Citation

Ketels, Christian H.M., Dirk Seifert, and Alexander Kracklauer. "Cooperative Customer Management: Is There Strategic Potential for a New Relationship between Retail and Industry?" In Consulting 2002, edited by Felix Breichenstein. Frankfurt, Germany: FAZ-Verlag, 2002.

About The Author

Christian H.M. Ketels

→More Publications

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    Upgrading Regional Competitiveness: What Role for Regional Governments?

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More from the Authors
  • Growing a Cluster: The Singapore Biomedical Sciences Initiative By: Michael Porter and Christian H.M. Ketels
  • The Swedish Competitiveness Scorecard 2017 By: Christian H.M. Ketels
  • Upgrading Regional Competitiveness: What Role for Regional Governments? By: Christian H.M. Ketels
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