Publications
Publications
- Harvard Business Review América Latina
The Country Effect: Leveraging the Origin of a Brand for the Global Markets
By: Rohit Deshpandé
Keywords
Citation
Deshpandé, Rohit. "The Country Effect: Leveraging the Origin of a Brand for the Global Markets." Harvard Business Review América Latina 85, no. 8 (August 2007): 2–6.