Publications
Publications
- June 2004 (Revised November 2005)
- HBS Case Collection
Salem Telephone Company
By: William J. Bruns Jr. and Julie Hertenstein
Abstract
A computer subsidiary appears to be unprofitable. Managers must determine whether it is actually unprofitable and consider whether changes in prices or promotion might improve profitability. Allows clear separation of variable costs from fixed costs. A rewritten version of an earlier case.
Keywords
Citation
Bruns, William J., Jr., and Julie Hertenstein. "Salem Telephone Company." Harvard Business School Case 104-086, June 2004. (Revised November 2005.)