Publications
Publications
- September 2004 (Revised September 2006)
- HBS Case Collection
Harley-Davidson, Inc.: Motorcycle Manufacturer or Financing Company?
Abstract
Harley-Davidson manufactures and sells motorcycles. It also provides financing for retail purchases and dealer stock. Although Harley's performance has been very strong, analysts and the press have questioned its use of a special-purpose entity to sell securities collateralized by its financing activities. Harley's management must decide how to balance the street's suspicion of this activity with its strategy of providing a "whole motorcycle experience" and the high level of profits created by the current arrangement.
Keywords
Business Model; Business or Company Management; Corporate Disclosure; Financial Strategy; Manufacturing Industry; Financial Services Industry; Motorcycle Industry; Retail Industry
Citation
Miller, Gregory S., and Jacob Cohen. "Harley-Davidson, Inc.: Motorcycle Manufacturer or Financing Company?" Harvard Business School Case 105-027, September 2004. (Revised September 2006.)