Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2004 (Revised December 2005)
  • Case
  • HBS Case Collection

Rakuten

By: F. Warren McFarlan, Andrew P. McAfee, Thomas R. Eisenmann and Masako Egawa
  • Format:Print
  • | Pages:22
ShareBar

Abstract

Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case.

Keywords

Business Growth and Maturation; Global Strategy; Growth and Development Strategy; Technology Industry; Retail Industry; Japan

Citation

McFarlan, F. Warren, Andrew P. McAfee, Thomas R. Eisenmann, and Masako Egawa. "Rakuten." Harvard Business School Case 305-050, October 2004. (Revised December 2005.)
  • Educators
  • Purchase

About The Authors

F. Warren McFarlan

→More Publications

Thomas R. Eisenmann

Entrepreneurial Management
→More Publications

More from the Authors

    • February 2022
    • Faculty Research

    Launching the Social

    By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
    • February 2022 (Revised May 2022)
    • Faculty Research

    Ample Hills Creamery

    By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
    • February 2022
    • Faculty Research

    Agora (B)

    By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
More from the Authors
  • Launching the Social By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
  • Ample Hills Creamery By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
  • Agora (B) By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College