Publications
Publications
- October 2004 (Revised April 2005)
- HBS Case Collection
Lexar Media: The Digital Photography Company?
Abstract
Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital photography company and pursue market-driven growth by extending its photography presence, or pursue technology-driven growth by applying Lexar's technology in emerging markets such as USB flash drives and MP3 players. Key learnings include: managing new industry creation, managing start-up growth, and the role of firm identity in guiding strategy.
Keywords
Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry
Citation
Tripsas, Mary, and Emily Thomson. "Lexar Media: The Digital Photography Company?" Harvard Business School Case 805-062, October 2004. (Revised April 2005.)