Publications
Publications
- October 2004
- HBS Case Collection
World Wide Licenses Ltd.: From Disney to Polaroid
Abstract
World Wide Licenses (WWL) was a low-technology firm that licensed famous brands, which it then applied to timepieces, stationery, and back-to-school products. It transformed into a digital imaging company and landed worldwide rights to the Polaroid brand name. Explores how it made the transformation and how it should proceed.
Keywords
Organizational Change and Adaptation; Leadership Development; Brands and Branding; Technology Adoption; Technological Innovation; Transformation
Citation
Tripsas, Mary. "World Wide Licenses Ltd.: From Disney to Polaroid." Harvard Business School Case 805-060, October 2004.