Publications
Publications
- January 2005 (Revised June 2005)
- HBS Case Collection
The Harvard Graduate Student Housing Survey
Abstract
Harvard Real Estate Services executives need to design the 2005 Graduate Student Housing Survey for maximum impact in anticipation of Harvard's long-term expansion project in Allston. Students are challenged to help executives in charge to (1) draw the lessons from their earlier survey experience: what survey data had most--or least--impact and why? and (2) imagine what survey data--accounting for the power and limits of survey research--could be most useful for the Allston initiative. Provides a complete template for survey research, while at the same time raises critical issues--technical issues as well as more managerial questions related to the proactive management of market research in organizations.
Keywords
Citation
Wathieu, Luc R. "The Harvard Graduate Student Housing Survey." Harvard Business School Case 505-059, January 2005. (Revised June 2005.)