Publications
Publications
- January 2005 (Revised July 2005)
- HBS Case Collection
Gretta Enterprises
Abstract
Describes Gretchen ("Gretta") Monahan's founding and management of Gretta Enterprises, which has grown to five outlets--salons, day spas, and fashion boutiques--and $10 million in annual revenue in 10 years. Monahan's role as a television host on TLC's A Makeover Story has created significant positive publicity, but at the cost of diverting her time and attention away from her businesses. Focuses on the leadership challenges facing an entrepreneur when the enterprise grows to a point where systems, mechanisms, and controls are needed to manage the business.
Keywords
Growth Management; Entrepreneurship; Leadership Style; Fashion Industry; Beauty and Cosmetics Industry
Citation
Doyle, Linda S. "Gretta Enterprises." Harvard Business School Case 405-078, January 2005. (Revised July 2005.)