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Publications
  • May 2005
  • Exercise

Forecasting the Adoption of E-books

By: Elie Ofek
  • Format:Print
  • | Pages:4
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Abstract

Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its limitations.

Keywords

Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption

Citation

Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.
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About The Author

Elie Ofek

Marketing
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    • February 2022
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    Mary Kay Inc.: Enriching Women's Lives while Embracing Change

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    Ratings, Reviews, and the Marketing of New Products

    By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
More from the Author
  • Mary Kay Inc.: Enriching Women's Lives while Embracing Change By: Elie Ofek and Julia Kelley
  • Aleph Farms: A New Culture of Meat By: Elie Ofek and Jeff Huizinga
  • Ratings, Reviews, and the Marketing of New Products By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
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