Publications
Publications
- May 2005
- HBS Case Collection
Merck: Conflict and Change
Abstract
Tracks Merck's efforts to adapt to changes in the pharmaceutical industry. Key challenges include adapting Merck's internally focused, science-led culture to a more open environment, where marketing performance has become increasingly important. Examines Merck's efforts to adapt to the external changes without compromising its internal values and capability architecture.
Keywords
Organizational Change and Adaptation; Organizational Culture; Conflict and Resolution; Pharmaceutical Industry
Citation
Gilbert, Clark, and Ratna G. Sarkar. "Merck: Conflict and Change." Harvard Business School Case 805-079, May 2005.