Publications
Publications
- June 2005 (Revised November 2005)
- HBS Case Collection
Hale and Dorr (A)
Abstract
Highlights how word-of-mouth is crucial in the acquisition of new customers. Specifically, it shows the existence of both internal (to the firm) and external markets for customer leads.
Keywords
Citation
Godes, David B. "Hale and Dorr (A)." Harvard Business School Case 505-005, June 2005. (Revised November 2005.)