Publications
Publications
- April 1989 (Revised March 1991)
- HBS Case Collection
New United Motor Manufacturing, Inc. (A)
Abstract
Concerns a 1983 joint venture between General Motors and Toyota to produce small cars in the United States. Describes the globalization of the auto industry and the competitive positions of the two companies.
Keywords
Citation
Krishna, Vijay. "New United Motor Manufacturing, Inc. (A)." Harvard Business School Case 189-125, April 1989. (Revised March 1991.)