Publications
Publications
- June 2005 (Revised January 2006)
- HBS Case Collection
Microsoft in 2005
By: David B. Yoffie, Darmesh M Mehta and Rudina I Seseri
Abstract
Focuses on Microsoft's strategy for sustaining competitive advantage in the global software industry. Also, explores Microsoft's history and its current position, as it tries to diversify its product and service revenue streams.
Keywords
Diversification; Business History; Marketing Strategy; Competitive Advantage; Applications and Software; Globalized Markets and Industries; Information Technology Industry
Citation
Yoffie, David B., Darmesh M Mehta, and Rudina I Seseri. "Microsoft in 2005." Harvard Business School Case 705-505, June 2005. (Revised January 2006.)