Publications
Publications
- July 2005 (Revised August 2006)
- HBS Case Collection
Amagansett Funds (A)
Abstract
Amagansett Funds has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a "tax on their jobs." Amagansett is investigating whether CRM can be improved by making its data available wirelessly to Blackberry devices. These devices will also provide mobile phone and e-mail capability.
Keywords
Citation
McAfee, Andrew P. "Amagansett Funds (A)." Harvard Business School Case 606-005, July 2005. (Revised August 2006.)