Publications
Publications
- July 2005 (Revised October 2006)
Ready-To-Eat Breakfast Cereal Industry: Product Proliferation and Preemption, The
Abstract
Describes a simplified economic model that serves as a vehicle for understanding the strategic and possibly anticompetitive aspects of product proliferation.
Keywords
Citation
"Ready-To-Eat Breakfast Cereal Industry: Product Proliferation and Preemption, The." Harvard Business School Exercise 706-408, July 2005. (Revised October 2006.)