September 2005 (Revised April 2009)
Background Note
HBS Case Collection

Principles of Pricing

By: Robert J. Dolan and John T. Gourville

Format:Print
| Pages:10

Abstract

Presents the basic principles of pricing, including value pricing, price sensitivity, and price customization/discrimination. A rewritten version of an earlier note.

Keywords

Price; Marketing Strategy; Value

Citation

Dolan, Robert J., and John T. Gourville. "Principles of Pricing." Harvard Business School Background Note 506-021, September 2005. (Revised April 2009.)