Publications
Publications
- October 2005 (Revised June 2007)
- HBS Case Collection
Volkswagen of America: Managing IT Priorities
Abstract
Describes the efforts of Volkswagen of America, the U.S. subsidiary of Volkswagen AG, to arrive at a process for setting IT funding priorities so that they align with business priorities and the company's overall strategy. The process is carefully thought out and executed, but still encounters difficulties. Demonstrates the details and difficulties of setting priorities for use of a scarce organizational resource. Provides opportunities to critique the company's efforts and to propose alternative approaches.
Keywords
Strategic Planning; Business Subsidiaries; Resource Allocation; Information Technology; Alignment; Auto Industry; United States
Citation
Austin, Robert D., Warren Ritchie, and Greggory Garret. "Volkswagen of America: Managing IT Priorities." Harvard Business School Case 606-003, October 2005. (Revised June 2007.)