Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2005
  • Case
  • HBS Case Collection

Intel Corporation 2005

By: David B. Yoffie and Michael Slind
  • Format:Print
  • | Pages:8
ShareBar

Abstract

Buoyed by strong recent sales growth but humbled by failed strategic bets and other missteps, Intel in 2005 initiated a major reorganization. Under its new CEO, Paul Otellini, the company shifted toward a "platform" model, inspired by the success of its Centrino mobile-computing product. That model led Intel toward development of not just faster computer chips--the historic source of its dominance of the microprocessor industry--but also of products that bundled ingredients in ways that served specific usability needs. To support such products, Intel continued to invest heavily both in manufacturing capacity and new chip technologies. Meanwhile, the company faced strong challenges from competing chip makers, particularly Advanced Micro Devices. Outlines Intel's strategic reorientation, its competitive environment, and several of its key new initiatives. Covers Intel's Itanium server product, its new Viiv platform, its investment in WiMax, and its recent deal with Apple Computer.

Keywords

Restructuring; Alignment; Business Strategy; Competitive Strategy; Corporate Strategy; Semiconductor Industry

Citation

Yoffie, David B., and Michael Slind. "Intel Corporation 2005." Harvard Business School Case 706-437, October 2005.
  • Educators
  • Purchase

About The Author

David B. Yoffie

Strategy
→More Publications

More from the Authors

    • June 2022
    • Faculty Research

    The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

    By: David B. Yoffie
    • June 2022
    • Faculty Research

    Doubling Down: Elon Musk’s Big Bets in 2022

    By: David Yoffie
    • May 29, 2022
    • Harvard Business Review France (website)

    Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?]

    By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
More from the Authors
  • The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022 By: David B. Yoffie
  • Doubling Down: Elon Musk’s Big Bets in 2022 By: David Yoffie
  • Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?] By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College