Publications
Publications
- December 2005 (Revised May 2007)
- HBS Case Collection
Polaroid Entering Digital Imaging
Abstract
Focuses on Polaroid's attempt to respond to the changes to its competitive environment that are entailed by the rise of digital imaging.
Keywords
Organizational Change and Adaptation; Technological Innovation; Competition; Consumer Products Industry; Technology Industry
Citation
Gavetti, Giovanni M., Mary Tripsas, Elizabeth Johnson, and John Lafkas. "Polaroid Entering Digital Imaging." Harvard Business School Case 706-459, December 2005. (Revised May 2007.)