Publications
Publications
- January 2006 (Revised November 2006)
- HBS Case Collection
Blogs at Dresdner Kleinwort Wasserstein (A)
Abstract
In May 2005, JP Rangaswami, the chief information officer at investment bank Dresdner Kleinwort Wasserstein (DrKW), wonders how to extend the bank's use of blogs. Corporations are now increasingly using these tools to diffuse news, opinions, and knowledge and improve collaboration. At DrKW, there are already over 300 internal blogs and Rangaswami now wants to encourage their internal spread. He has to make a compelling case for using blogs as well as make them easy to use. In addition, Rangaswami wants the bank to allow external blogs that others can view on the Internet. However, given the strict disclosure regulations that govern the bank's operations, Rangaswami wonders whether there are any safeguards that would help convince the bank's executive staff to allow external blogs.
Keywords
Blogs; Information Technology; Performance Productivity; Governance Compliance; Investment Banking; Banking Industry; Financial Services Industry
Citation
McAfee, Andrew P., and Anders Sjoman. "Blogs at Dresdner Kleinwort Wasserstein (A)." Harvard Business School Case 606-072, January 2006. (Revised November 2006.)