Publications
Publications
- March 2006 (Revised April 2006)
- HBS Case Collection
NOK (A)
By: Das Narayandas and Kate Attea
Abstract
Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit.
Keywords
Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization
Citation
Narayandas, Das, and Kate Attea. "NOK (A)." Harvard Business School Case 506-040, March 2006. (Revised April 2006.)