Publications
Publications
- July 2006 (Revised May 2007)
- HBS Case Collection
Dubailand: Destination Dubai
Abstract
Under the leadership of the al-Maktoum family, Dubai, a member of the United Arab Emirates, invested heavily in its infrastructure to reduce national dependence on oil and gas reserves. As an established international destination for shipping, business initiatives, and tourism in the Middle East, Dubai embarked on a new megascale project: to construct the world's largest amusement park, called Dubailand. Examines various aspects of Dubai's background, world real estate and tourism trends, and environmental and political conditions of the region to support a discussion of this ambitious project's feasibility.
Keywords
Geographic Location; Entertainment; Forecasting and Prediction; Projects; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; Dubai
Citation
Goetzmann, William N., and Irina Tarsis. "Dubailand: Destination Dubai." Harvard Business School Case 207-005, July 2006. (Revised May 2007.)