Publications
Publications
- September 2006
- HBS Case Collection
IR at BP: Investor Relations and Information Reconnaissance
By: Gregory S. Miller, Daniela Beyersdorfer and Anders Sjoman
Abstract
BP's IR director has begun a program to use information regarding external views of BP and the industry as part of the firm's planning and operational activities. This information is generated as a portion of their award winning investor relations program, and had previously been used only to enhance communications. Allows a discussion of the relative merit of more formally including this information in BP's planning and operations. Also provides "best practices" insights into IR.
Keywords
Knowledge Use and Leverage; Operations; Information Management; Business and Shareholder Relations; Planning
Citation
Miller, Gregory S., Daniela Beyersdorfer, and Anders Sjoman. "IR at BP: Investor Relations and Information Reconnaissance." Harvard Business School Case 107-026, September 2006.