Publications
Publications
- October 2006 (Revised May 2007)
- HBS Case Collection
Design: More Than a Cool Chair
Abstract
This introduction to the Design industry includes definitions, and industry statistics, as well as descriptions of geographic clustering, design education, organizational roles of designers, how designers work and get paid, and the growing role of design in management.
Keywords
Citation
Austin, Robert D., Silje Kamille Friis, and Erin E. Sullivan. "Design: More Than a Cool Chair." Harvard Business School Background Note 607-026, October 2006. (Revised May 2007.)