Publications
Publications
- November 2006
- HBS Case Collection
Competitive Headaches (A): The Analgesic Wars
By: Dennis A. Yao
Abstract
Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market.
Keywords
Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry
Citation
Yao, Dennis A. "Competitive Headaches (A): The Analgesic Wars." Harvard Business School Case 707-489, November 2006.