Publications
Publications
- December 2006 (Revised August 2008)
- HBS Case Collection
Keggfarms (India): Which Came First, the Kuroiler(TM) or the KEGG(TM)?
Abstract
Vinod Kapur has founded a unique enterprise, Keggfarms, based on a special poultry chicken he bred to address the nutritional and income needs of some of the poorest people on earth: India's rural villagers. As of November 2006, Keggfarms was supplying chicks to about 4 million poor villagers, generating incomes for 700,000 households when they sold the eggs and meat. In November 2006, Kapur faced a number of issues, including how to expand without capital, how to deal with imitation, and how to balance Keggfarm's for-profit and social values.
Keywords
Animal-Based Agribusiness; For-Profit Firms; Social Entrepreneurship; Competition; Expansion; Agriculture and Agribusiness Industry; India
Citation
Isenberg, Daniel J. "Keggfarms (India): Which Came First, the Kuroiler(TM) or the KEGG(TM)?" Harvard Business School Case 807-089, December 2006. (Revised August 2008.)