Publications
Publications
- July 1989 (Revised June 1993)
- HBS Case Collection
American Airlines, Inc.: Revenue Management
Abstract
Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there is a discussion of the basic yield management concepts and comments on the challenges in their implementation. Finally, there is a brief write-up on the structure and future of the revenue management organization.
Keywords
Citation
Brandenburger, Adam M., and Anirudh S. Dhebar. "American Airlines, Inc.: Revenue Management." Harvard Business School Case 190-029, July 1989. (Revised June 1993.)