Publications
Publications
- March 2007 (Revised August 2009)
- HBS Case Collection
Will RacingThePlanet Ltd. Reach the Finish Line?
Abstract
Mary Gadams, founder and CEO of RacingThePlanet is facing one of the many logistical crises that her young Hong Kong-based venture faces as it stages its popular 4Deserts(tm) adventure marathon series in Atacama Chile, Gobi Desert Mongolia, Sahara Desert Egypt, and Antarctica. How can a small company in Hong Kong continue to effectively coordinate such a far-flung, complex, global operation?
Keywords
Global Range; Business or Company Management; Logistics; Entrepreneurship; Globalization; Sports Industry; Entertainment and Recreation Industry; Hong Kong; Egypt; Mongolia; Chile; Antarctica
Citation
Isenberg, Daniel J. "Will RacingThePlanet Ltd. Reach the Finish Line?" Harvard Business School Case 807-148, March 2007. (Revised August 2009.)