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  • May 2007
  • Teaching Note
  • HBS Case Collection

AMD: A Customer-Centric Approach to Innovation (TN)

By: Elie Ofek
  • Format:Print
  • | Pages:26
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Keywords

Innovation Strategy; Customer Focus and Relationships

Citation

Ofek, Elie. "AMD: A Customer-Centric Approach to Innovation (TN)." Harvard Business School Teaching Note 507-084, May 2007.
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About The Author

Elie Ofek

Marketing
→More Publications

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    • February 2022
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    Ratings, Reviews, and the Marketing of New Products

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More from the Author
  • Mary Kay Inc.: Enriching Women's Lives while Embracing Change By: Elie Ofek and Julia Kelley
  • Aleph Farms: A New Culture of Meat By: Elie Ofek and Jeff Huizinga
  • Ratings, Reviews, and the Marketing of New Products By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
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